Entrepreneur Behind Inclusive Eyewear Brand Earns $5K Grant From Black Girl Ventures, Visa
Photo Credit: Nwamaka Ngodd

Entrepreneur Behind Inclusive Eyewear Brand Earns $5K Grant From Black Girl Ventures, Visa

Supporting entrepreneurs starts with funding!

Shelly Omilâdé Bell, founder of Black Girl Ventures (BGV) hosted Atlanta Pull Up & Pitch competition in partnership with Visa to support Black and brown small businesses on March 15. Through this program, BGV and Visa have virtually visited a number of cities, including Washington, D.C., Detroit, and Chicago with Miami competition taking place next Tuesday March 29, giving entrepreneurs from these areas the opportunity to present a 60-second pitch in hopes of securing a $5,000 grant to advance their entrepreneurial journey.

For Bell, the competition is hopeful to help more entrepreneurs better articulate their business by deliberating through partnership funding, and feedback opportunities.

“Black Girl Ventures as a whole focuses on pitching as an avenue for their voice. Our entire focus is on enhancing the way women can articulate who they are and what they have, and how they can be funded through those matters. Because often, we find women who have extraordinary ventures. They’re putting numbers on the board. They’re generating revenue. They’re hiring staff. They’re creating community impact, but they’re still not getting the funding they deserve,“ Bell wrote in an exclusive e-mail interview to AfroTech. “I believe that a considerable part of that is articulation and access. So the Pull Up & Pitch competition is a way of helping women grow in articulation but also thrive in access to capital.”

Nwamaka Ngoddy Takes Home Grand Prize For Inclusive Eyewear Brand

Nwamaka Ngoddy took home the grand prize for her company Anwuli Eyewear which she launched in 2019 after practicing as an optometrist for years. While working with a majority African-American demographic, she found patients cited difficulties finding stylish frames to fit their facial features. Ngoddy decided it was time to integrate more inclusivity in the eyewear industry.

“I noted more inclusivity in the clothing industry, with fashion lines expanding to include different body types. I then envisioned transferring this principle to eyewear; the driving concept is that people have unique facial landscapes and every consumer, no matter their race or facial features, deserves fashionable eyewear options that make a statement without speaking,” Ngoddy wrote exclusively in an email interview to AfroTech.

Already her self-designed eyewear brand is sold in a few local retail stores and BGV founder Bell is confident Anwuli Eyewear will continue to scale and one day hire various people locally. As for Ngoddy, she will be supported as she prepares for Anwuli Eyewear’s second launch.

“The funding from this competition will be used to design and manufacture our second collection. We fully understand and embrace that Black people are not monolithic and as our brand continues to grow, we will incorporate and combine our findings to fit more facial structures,” Ngoddy wrote.

She continued: “Additionally, I am most excited about the business coaching and connections. I hope to build a fiscally responsible business with sound financial practices so that we can grow, employ people globally, and create opportunities for philanthropic endeavors to battle blindness and poverty.