Each year, the world gets a piece of messaging from athletes across all sports genres proclaiming they are more than athletes. This time, the message comes from Deebo Samuel, among the first athletes to invest in Cheribundi.
Founded in 2004, Cheribundi is packed with Vitamins A and C. The tart cherry juice also contains potassium, manganese, and various antioxidants. Medical studies have shown that cherry juice has several health benefits. The benefits include increased strength and reduced muscle soreness, particularly beneficial for athletes.
From A Habit To An Investment
According to Forbes, the San Francisco 49ers wide receiver was first introduced to the tart cherry juice as a college athlete at the University of South Carolina. During his time there, he would drink two servings on Mondays and Tuesdays after playing football games over the weekend. Continuing his habit of consuming the juice, he has taken his appreciation of the beverage to the next level by investing in the company.
“For me it was the perfect fit because of how it helps with recovery and how fast I need to be available,” Samuel explained. “I’m kind of a guy who takes a lot of beatings on Sundays, so I had to find something that actually works, keeps my body going, and keeps me up to par. It’s definitely part of my routine.”
A Different Type of Dream Team
Although Samuel has a personal connection to the brand, he is not investing in Cheribundi alone. Lindsey Horan (USWNT/ Olympique Lyonnais), Michaela Onyenwere (New York Liberty), and Tyrese Haliburton (Indiana Pacers) are all jumping on board with Samuel to become the brand’s first athlete investors. The company did not disclose the amount of the collective investment.
Samuel’s investment in the beverage brand comes at an interesting time as he is currently negotiating his contract with the 49ers. Depending on how negotiations go, Samuels could be a free agent in 2023.