Cordell Broadus and Snoop Dogg are once again teaming up in the business sector, building on their history of collaborations.

As AFROTECH previously mentioned, the father-and-son-duo were steadfast in the metaverse, launching an interactive dessert restaurant concept in partnership with Food Fighters Universe and dropping SUPERCUZZ, a comic-book-like NFT.

Death Row Games

Now, they have a new venture up their sleeves with the creation of Death Row Games. According to a press release sent to AFROTECH, the platform will serve as a home for minority creators and artists to develop and publish games in “Fortnite” through its Unreal Editor.

Their footing in the gaming sector is nothing new. Snoop Dogg scored several collaborations with “Call of Duty,” and Broadus previously served as creative director of the first-ever crypto gaming app, per Blavity.

Building Their Own Table In The Gaming Sector

Having been seated in the sector for nearly six years, the two thought it was time to move beyond simply having a seat at the table and start constructing their own.

“We’ve been creating games, and none of them has been published anything on a huge scale, but on a very amateur level,” Broadus told AFROTECH in an interview. “We’ve been around games for the last five to six years. And Snoop, he’s done mobile games. A few of them in the past five to six years in apps and stuff like that. So we’ve always had the mindset of building it on our own.”

He added, “We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like. And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”

Working Alongside Snoop Dogg

Broadus adds that working with his father over the years has been empowering. Standing at the rap legend’s side as a consultant has opened more doors for Broadus, and he has been an asset to his father at the same time by offering valuable advice on the culture.

“I think it’s dope for a father and a son to be working together for one, and for two he’s 51 years old,” Broadus explained. “So he may be out of touch with some of these things. And I’m always there to keep him up to speed and translate information to him in a tone that he can understand. I think that’s more important… but just as much as I’m giving him game he’s given me the keys to make these decisions with a IP as big as his.”

He continued, “Since I’ve been able to consult for Snoop Dogg, I’ve been hired by the Tupac estate and other conglomerates, and it’s cool to see by him allowing me to just do trial and error, because I don’t have it all figured out. I’m just going with my gut and checking the pulse of the culture. It’s just dope to see that we both can empower each other on new information, and he can empower me on just giving me access to you, all his resources, and his IP.”