The Coach Foundation, the charity arm of the venerated fashion line, has announced its recommitment to minority students through the Dream It Real Initiative.
In a press release announcement, it was revealed that the foundation — which was launched in 2008 — has committed to providing scholarships to more than 5,000 students through the initiative, in cooperation with its non-profit partners. In the United States, the program will support students from underrepresented communities by granting them four years of continued scholarship and mentorship through non-profit partners including The Opportunity Network and Bottom Line. Dream It Real’s global reach includes parallel programs in North America, China, Japan, and the United Kingdom.
To seal their commitment, the Coach Foundation announced that from Aug. 9 to Aug. 16, five percent of their sales (up to $1 million) will be donated to the Dream It Real Initiative. In the U.K., five percent of their sales (up to 150,000 GBP) will go to the UK Youth Charity.
“We are proud to announce our commitment to providing 5,000 scholarships with our first Dream Week, a renewal of our dedication to helping support the next generation as they pursue their passions and help break cycles of inequality,” said CEO and Brand President of Coach Todd Kahn in the press release announcement. “Realizing dreams is incredibly important to us at Coach, going back to our earliest days as a small, family-run workshop in New York City. Today, we believe in the power of dreams to not only enable each of us to become our best selves—but to help make the world a better place, dream by dream.”
To date, Coach and the Coach Foundation have donated over $20 million in financial and product donations as part of the program’s mission focused on scholarship, mentorship, and opportunity for young people from underrepresented communities around the world. It has also granted more than $60 million to non-profit partners all over the world to do its small part to make big dreams possible.