Cantu Beauty and the United Negro College Fund (UNCF) are here to bless some nontraditional students with funding for programming and scholarships!

According to PR Newswire, the award-winning multicultural hair care brand will invest $150,000 for nontraditional students at Historically Black Colleges and Universities (HBCUs) across the nation.

“Higher education is a catalyst that propels Black and brown communities forward,” said Dametria Mustin, global vice president of marketing, Cantu Beauty in an official statement. “Cantu continues to remain committed to paving the way for the next generation of leaders, entrepreneurs, and shapers of our community through financial support and seminars preparing nontraditional college students for success early on in their careers.”

Nontraditional undergraduate students include those who may have delayed their enrollment into postsecondary education, attend college part-time while working full-time and also have dependents other than a spouse. Single parents also fall under this often underrepresented category as well.

Through the partnership with UNCF, Cantu will provide a career-readiness curated content series for students along with 15 scholarship awards each valued at $5,000 per student for those who attend the sessions.

Sessions will include topics on building confidence and communication skills, learning leadership skills, and managing work-life balance while also maintaining individual health and wellness.

“Our partnership with Cantu Beauty is unique in that they have a heart for a segment of the HBCU student population that is rapidly growing, especially amid the pandemic, as more people return to their education,” continued Maurice E. Jenkins, Jr., executive vice president, and chief development officer, UNCF. “Work-readiness resources and financial scholarships for nontraditional students can make a big difference in how they are able to maximize their college experiences.”

This is the latest effort by Cantu Beauty to continue its commitment to elevating and uplifting underrepresented and diverse communities.

Click here to learn more on how to apply for the program.