Earlier in 2023, Cam’ron first announced the buzz that his self-funded sports show co-hosted by Ma$e, “It Is What It Is,” was receiving.
Plus, the rapper even claimed that he had numerous offers for the project, as AFROTECH previously shared.
“A lot of n—s hollering at me to try and buy my show, make my show a part of what they’re doing,” Cam’ron said in an Instagram clip. “And listen, I appreciate the love, I appreciate the interest and everything else. This is fully funded by me. I ain’t go get no help, I ain’t got no partners, I ain’t got no bank that came and did all this sh-t.”
However, he wasn’t too eager on accepting just any offer thrown his way.
“Y’all gonna have to offer something that I ain’t got,” Cam’ron declared. “Now, you don’t know what I got. You could assume what I got. I’m not gonna be unreasonable, but you gotta be fair. And right now, for the time being, we gonna have fun.”
Now, the time has come for business.
Cam’ron reposted an article on Instagram that reported “It Is What It Is” inked an eight-figure deal with Underdog Fantasy, a daily fantasy sports platform, for 18 months.
Underdog Fantasy self-describes itself as “the best place to play fantasy sports including Best Ball, Daily Drafts and Pick’em.”
“Yo @rsvpmase now we even. It’s ya go again. Pause lol. All jokes aside thank you for everything. Now let’s go kill these n—s!”
“When you on stage and your bank app goes off and its for commas,” Ma$e chimed in on his own post. “I almost quit rap again.”
He continued, “Team effort champ! No chips without team. When I said I wish we could have done over it was our friendship I didn’t know this was even on the itinerary. #GetRichWithYourDayOnes.”
The show “It Is What It Is” is set to return for its second season in September 2023 on the “Come And Talk 2″ Me network.