Master P and Snoop Dogg are taking their breakfast venture to new heights thanks to a historic deal.
On Jan. 16, Martin Luther King Jr. Day, Broadus Foods partnered with Post Brands “to add diversity to the breakfast foods category,” according to a press release.
What’s more, the press release states that the deal marks Broadus Foods as the first Black-owned cereal company with a national distribution deal.
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As previously reported by AfroTech, Master P first announced Snoop Dogg’s cereal brand back in August 2022.
“Broadus Foods introduces the best tasting cereal in the game Snoop loopz,” he wrote in an Instagram post. “@snoopdogg we’re taking over the grocery stores. Snooploopz.com The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle.”
After the rebrand of Snoop Loopz to Snoop Cereal, the cereal is set to be in grocery stores nationwide in June 2023. Additionally, Snoop Cereal’s three upcoming flavors are Fruity Hoopz, Cinnamon Toasteez, and Frosted Drizzlers.
“Dr. Martin Luther King Jr. made sacrifices to create opportunities that many of us can benefit from today,” Master P shared in a statement, per the press release. “We are dream chasers because of him, and we think outside the box. We’ve come a long way; we’re not just consumers.”
A portion of the proceeds of Snoop Cereal goes to Door of Hope — a nonprofit that supports single moms, single dads, and two-parent families facing homelessness — as previously shared by AfroTech.
“The heartbreak of homelessness can’t be solved by providing a bed for the night, a hot meal and a shower, or financial assistance alone,” Snoop Cereal’s website stated. “We address the root causes of homelessness with our holistic approach, while simultaneously keeping families together. We listen to our families, give them a voice, advocate for them, and empower our families with the tools they need to succeed.”