From her executive role at Apple Music to her CBO position at Uber, Bozoma Saint John has proven herself to be quite the marketing powerhouse. Now, after serving as Chief Marketing Officer at Endeavor since 2018, Saint John is heading to Netflix, as the company has just announced she has been named their new CMO.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” she says in a statement. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
#WATCHmework has taken on a whole new meaning…. I’m so honored, excited and ready!!! LET’S GO TEAM NETFLIX!!! I pic.twitter.com/sN8o1BY6jT
— Bozoma Saint John (@badassboz) June 30, 2020
A nearly 20-year veteran, Bozoma Saint John spent almost 10 years at PepsiCo, where she served as Head of Music and Entertainment Marketing up until she was personally recruited by Jimmy Iovine to become Head of Global Consumer Marketing for Apple Music and iTunes in 2014.
Saint John’s new role at Netflix comes after the departure of Jackie Lee-Joe who amicably left the company for personal reasons. Bozoma will officially begin her new role in August.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone, ” says Netflix Chief Content Officer Ted Sarandos. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”