Maya Muldrew

AFROTECH STAFF

Maya Muldrew

AfroTech blogger

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Polaris Sets Out To Champion Diversity By Empowering Black Women To Explore Powersports

Black women have historically dominated gymnastics, track and field, and tennis. Now, they’re getting behind a new wheel! In February, Polaris — a global leader in the powersports industry — tapped more than 12 Black women in media for an unconventional Galentine’s Day adventure in the Mojave Desert of California. Traditionally, the holiday is celebrated among women over dinner, wine, and desserts, but the powersports brand gave select Black and brown women an invitation to “Think Outside” on Galentine’s Day. “We want diverse women to confidently ‘Think Outside’ — feeling safe and welcomed to do so by seeing their peers and counterparts engage in our activations,” a Polaris rep shared with 247 Live Culture. Per the outlet, the adventure began with a trip to Big Bear Lake, where women from varying backgrounds bonded over their excitement about the adventure as well as their lack of experience with offroading. After reaching the lodging destination, the group was greeted with...

Feb 27, 2024