Free streaming platform Audiomack recently opened an office in Lagos, Nigeria.
The news arrived on Thursday (July 16) when Brian “Z” Zisook, VP of Content Operations & Artist Services, announced the expansion on Twitter.
According to Billboard, Audiomack currently serves 54 countries on the continent. In addition to the new office, three new executives join the team: Adeyemi Adetunji, Charlotte Bwana, and Olive Uche. The trio will head operations and commercial partnerships, work on business development and media partnerships, and manage content strategy respectively.
“A few months ago, @ade_aaa, @charlotte_bwana, and I embarked on the craziest adventure ever when we decided to bring Audiomack to Africa,” Uche tweeted. “We didn’t know what to expect or what kind of work it would require. But all we knew was it needed a home and Lagos was the best choice.”
A few months ago, @ade_aaa, @charlotte_bwana, and I embarked on the craziest adventure ever when we decided to bring Audiomack to Africa. We didn’t know what to expect or what kind of work it would require. But all we knew was it needed a home and Lagos was the best choice. pic.twitter.com/CfdchNrxy3
— Olive Liv-Chisomebi Uche (@OliveUche) July 16, 2020
As a result of the platform’s increased presence on the continent, sponsoring Africa-centric music festivals such as Afrochella and Afronation in the past year, the service is already a popular platform in Nigeria. In fact, it’s the No. 1 free music app on Apple’s App Store in the country.
“Audiomack from inception has always been a key partner for the African creative,” Africa Creative Agency co-founder and Nasty C manager Colin Gayle told Billboard. “The platform has been key in amplifying our clients…and has a clear understanding of the market and audience. And now with boots on the ground, Audiomack is poised to change the game forever.”