Recently, as AfroTech previously reported, American Express and the U.S. Black Chambers, Inc. (USBC) announced the expansion of ByBlack with the first national certification program exclusively for Black-ownership designation. And one of the most famous participants in the program is Issa Rae, who recently certified her Sienna Naturals through the program with the hopes of reaching more customers for her in-demand products.

“We have only scratched the surface of the collective power of Black businesses, so I am excited to join AmEx and the USBC to shine a light on the opportunities ByBlack presents,” she said in a statement. “ByBlack is a powerful platform that connects Black business owners with new revenue streams and helps all of us find and shop at standout businesses. Together we can spread the word to support small Black businesses.”

To qualify for the no-cost certification process, businesses must provide proof that their business is 51 percent Black-owned, and also controlled by a Black business owner. An online application must also be filled out to be processed and certified within about 30 days. Additionally, businesses can be listed on the ByBlack directory by registering and creating a profile to have their brands recognized.

These 28 Black-owned brands are now a part of the ByBlack program, and we encourage you to show your support for them by purchasing their goods on #SmallBusinessSaturday.

1. Yam

Courtesy of Yam

Morgan Thomas, who grew up in Berkeley, CA, fell in love with making jewelry when her mother brought home a jewelry-making book. Her jewelry line, Yam, is a tribute to her late mother who was the first to encourage her to follow her dreams. You can check out her jewelry here.

2. A Sunni Concept

Milton Sunni Rogers

A Sunni Concept is an all-natural facial and skincare line founded by makeup artist Sunni, who has worked with the likes of Inglot, M·A·C and Kevyn Aucoin. Check out the skincare line here.

3. Bright Black

Photo Credit: Spectacular Mag

Based in Durham, NC, Bright Black is a candle company that celebrates the complexities and brilliance of the Black community, sharing these cultural nuances with the world. Check out their candles here.

4. Johanna Howard Home

Courtesy ofJohanna Howard Home

Tired of the same-old HGTV retreads and big-box store boringness? Give a peek at Johanna Howard Home’s fine collection of pillows, blankets, rugs, and much more. Check her out here.

5. Urban Intellectuals

Courtesy of Sank Of A Club

More than 300,000 Black History flashcards have been sold by these purveyors of Black excellence in the form of games, calendars and more. They’ve been talked about everywhere from The Huffington Post to Essence, and you can check them out here.

6. Love Notes Fragrances

Courtesy of Love Notes Fragrances

Brooklyn, stand up! And while you’re standing up, don’t forget to support this Black-owned — and Black woman-owned — company that features hand-poured candles. Check them out here.

7. Afokoskin

Courtesy of Afokoskin

Founded by Aforkor Amelia Quaye, a Ghanaian-American, Afokoskin is a luxury skincare line using ingredients of African origin. Its mission is to make authentic African beauty and wellness goods easily available and at a high standard of quality in the Western market. Check them out here.

8. Made By KWest

Courtesy of Made By KWest

Thanks to a partnership with Girls Going Global, Made by KWest jewelry donates 10 percent of proceeds to supporting under-served women with the opportunity to study abroad and take part in cultural exchange programming. Check out her jewelry line here.


Photo Credit: CrwnMag

Ezinne Iroanya has a background in high-end beauty, having worked for such brands as Lancôme, Dior, and Nordstrom. And she launched SK+N/MUSE to focus on the body, not just the face. Check her out here.

10. Ainsley & Troupe

Courtesy of Ainsley & Troupe

Ainsley & Troupe, founded by Ronald Ainsley Callender Jr., is a purposeful, timeless, minimal luxury clothing brand with a nature-driven twist. Check them out here.


Courtesy of Kaike

KAIKE (pronounced “cake”) is a skincare line with the dark-skinned Black woman in mind with its rich, all-natural ingredients. The company is based in Chicago, and you can check them out here.

12. Puzzles of Color

Courtesy of Puzzles of Color

What a perfect gift idea! This puzzle company was founded by a brother-and-sister team, and features puzzles with up to 1000 pieces. Of course, Black men and women are heavily featured in this collection! You can check them out here.

13. The Black Home

Courtesy of The Black Home

Need to spruce up your place a little bit? Want to stay true to your African roots? Check out The Black Home and their handmade goods here.

14. Nicole Marie Paperie

Courtesy of Nicole Marie Paperie

Nicole Marie Paperie is the prolific brainchild of New York City designer Nicole Alesi. Featuring her bright and whimsical creations on greeting cards, stationery and other paper goods, the brand includes everything from prints for children’s bedrooms to books of boxed greeting card sets. You can check them out here.

15. Gwen Beloti

Courtesy of Gwen Beloti

This jewelry line is perfect for those who love their gold. No silver, copper or bronze here — this is for gold lovers only. Check them out here.

16. Partake Cookies

Courtesy of Partake Cookies

Looking for cookies that are vegan, gluten-free and allergen-free for the finicky eater — either by design or by choice — in your life? Look no further than Partake Cookies, which you can find here (By the way, if they look familiar, it’s because we told you about them back in May 2020, when Jay-Z invested in them).

17. Wear Brims

Courtesy of Wear Brims

Perfect for the hat-lover in your life, Wear Brims is an Atlanta-based milliner whose wares have been seen on the likes of Keri Hilson and Chris Paul. Check them out here.

18. Base Butter

Courtesy of Base Butter

Using high-performing, intentionally clean products, Base Butter’s simple-to-use routines are designed to nourish, protect, and maintain healthy, happy skin. Check them out here.

19. Aya Paper Co.

Courtesy of SaVonne Anderson

Aya Paper Co. is a sustainable stationery brand that creates greeting cards and gifts for Black and brown women to celebrate their modern relationships in beautiful, culturally-relevant ways. Check them out here.

20. Javielle Candles

Courtesy of Ja’Salyn Smith

Founded in 2016 by Ja’Salyn “Jas” Smith, the Javielle Candle company is meant to invoke feelings and memories in culturally relevant ways. You can check them out here.

21. Silked

Courtesy of Silked

Now that the outside is opening back up again, it’s time to stock up on travel products. And there’s no better way to do that than with Silked products, which have a full array of travel care and wear. Check them out here.

22. DIOP

Courtesy of Mapate Diop

Founded in 2018 by Mapate Diop and Evan Fried, DIOP tells a story of positive transcendence. Their bold and bright patterns act as a bridge for African-American customers to connect with their heritage and wear a mighty ancestry on their sleeve. Check them out here.

23. Hanahana Beauty

Courtesy of Abena Boamah

Hanahana Beauty is a conscious skincare beauty and wellness brand, driven by a mission to bring humanity to the skincare industry. Hanahana Beauty’s humanitarian and sustainability efforts for all its stakeholders are abundant. They include paying double the asking price for shea butter, ensuring proper medical checks for the Katariga community in Ghana, a partnership with Tamale SDA Hospital, providing Hepatitis B vaccinations, and managing the community money pool. Check them out here.

24. BKLYN League

Courtesy of BKLYN League

This is a fashion line — t-shirts, sweatshirts, hoodies and more — created by a collective of New York artists. Check them out here.

25. Herlistic

Courtesy of Ronne Brown

Founded by Ronne Brown, Herlistic is a plant-based beauty and wellness brand that empowers women by validating and indulging their self-care needs. Beyond incorporating rest and health into today’s bustling society, Herlistic asserts that personal care is a pillar of womanhood and everyday life. Check them out here.

26. Ubuntu Life

Courtesy of Ubuntu Life

Ubuntu Life is a Kenya-based lifestyle brand with a philanthropic and philosophical mission: to incorporate women into the workforce while commemorating native African traditions and crafts. Check them out here.

27. Sustainable Home Goods

Courtesy of Sustainable Home Goods

Founded by LaToya Tucciarone, SustainAble Home Goods curates artisanal, fair-trade home goods from around the world, specifically from Africa and the Middle East. Since 2017, the Atlanta-based brand has sourced and sold hundreds of homemade home furnishings and celebrated even more historic crafts and cultures in the process. Check them out here.

28. Ebony Design Studio

Courtesy of Ebony Design Studio

Ebony Design Studio hand-makes sustainable, lightweight jewelry that is easy on the eyes and ears. From sketch to sale, Ebony designs original accessories that bring color and cheer to everyday life. Check them out here.