What's the future of the 'one-movie-per-day' MoviePass subscription?
Photo Credit: Photo: Polygon

What's the future of the 'one-movie-per-day' MoviePass subscription?

For moviegoers everywhere, MoviePass has been a game-changer. The subscription service became well-known for allowing users to sign up to watch one movie per day at participating theaters for just $9.95 per month — but that stellar offer is gone, at least for the time being.

In an interview with The Hollywood Reporter, CEO Mitch Lowe said he didn’t know whether that original plan would return or not. And to be fair, MoviePass claims that 88 percent of its users see a maximum of two movies per month anyway.

“Every time we try a new promotion, we never put a deadline on it,” he said.

But later, MoviePass clarified what that uncertainty means. The company noted that they made some updates to the Terms of Service in order to limit fraud (For example, you can currently only use the pass to see movies once — so no going back to see Avengers: Infinity War over and over again).

In addition, they clarified that although the current bundle includes four tickets per month and a three-month trial to iHeartRadio All Access, that doesn’t mean the original unlimited subscription won’t return in the future.

“We are exploring different options for future plan offerings, always taking our users’ usage patterns and preferences into consideration. We will communicate any further updates as we have them.” — CEO Mitch Lowe

Although many people have been skeptical of the company’s ability to sustain the “too-good-to-be-true” unlimited subscription offer, it looks like that’s not out of the question just yet.