Tennis superstar Venus Williams’ legacy has empowered women both on and off the court.
According to a press release, Williams is teaming up with Blue Shield of California — a mission-driven nonprofit health plan — to spread awareness of healthcare bias.
“For groups, including but not limited to, women, people of color, immigrants, and low-income populations, accessing and receiving the care they need and deserve can be challenging,” Jeff Robertson, senior vice president of consumer growth and chief marketing officer at Blue Shield of California, said in a press release. “We are proud to be working with tennis icon and activist Venus Williams in addressing the implicit biases and systemic inequities that persist in health care today.”
Over the next year, through the collaborative campaign — “Hear Me” — Williams will speak on “her auto-immune disorder Sjogren’s Syndrome, mental health, Black maternal health, and fitness and wellness,” the press release announced.
“I am deeply passionate about prioritizing health and well-being, so joining the Blue Shield of California team on this campaign was an easy decision,” Williams said. “I look forward to advocating on issues that I truly believe will not only uplift women, but also shed light on matters that affect entire families and communities.”
With the new campaign, Williams joins the likes of her sister Serena Williams, Beyoncé, Allyson Felix and other Black celebrities who have been outspoken about the inequality that Black women face with the healthcare system.
“Unfortunately, many women – including myself – have felt dismissed, ignored, or even faced judgement when seeking answers about their health,” Williams shared. “It’s important that we speak up and let our stories be told. I’m grateful to have found answers around my health challenges and want to help other women do the same.”
Along with Williams’ story, the “Hear Me” campaign will feature other women and the stories of their personal health challenges.