Usain Bolt is as quick on his feet as he is with his business moves.
As of March 30, the Olympian became the co-owner of esports organization WYLDE, Forbes reports. Although his new company is based in Dublin, Ireland, its roots are in the Caribbean — just like the Jamaican track and field star.
According to the outlet, WYLDE’s teams and players are currently competitors in Rainbow Six Siege, VALORANT, Rocket League, and FIFA, which Bolt will now make a great influence on with his successful background as an eight-time Olympic gold medalist.
“Usain coming on board takes WYLDE to the next level,” WYLDE co-founder David Cronin said, according to Forbes. “With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players”.
New WYLDE Co-Owner
Bolt’s role is a matchup between him being a marvel known across the world and the organization’s global ambitions in the esports space. His new leadership is set to “identify and support new and existing talent, with a further emphasis on diversity and inclusivity.”
“WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world,” Bolt said. “In esports, like in track and field, it’s critical to have that competitive, winning mentality. I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing.”
Black Athletes In Esports Organizations
It appears pro athletes have been taking note of the rapid growth of esports.
Earlier in 2022, NBA Rookie of the Year LaMelo Ball launched his own esports brand — MB1 Gaming — with One Up to help gamers thrive and earn a profit, AfroTech previously reported.