TikTok Employees Given A Choice During Performance Review Season: PIP Or Severance

We are giving our flowers to Black leaders who are shaping the future. Established in 2022, the AFROTECH™ Future 50 list will commemorate innovators, visionaries, founders, venture capitalists, technologists, and changemakers in the technology sector who have made historic strides, lifted as they climbed to create a more inclusive future, and are transforming their sectors and communities. AFROTECH™ Future 50 Categories There are five categories for submission. The Dynamic Investors category highlights venture capitalists who have not only driven strong returns but have also championed underrepresented founders in technology. A prime example is Charles Hudson, founder and managing partner of Precursor Ventures, which manages over $175 million in assets and has made more than 413 investments, according to Carta. Next, the Future Makers category will honor Black professionals who have achieved historic firsts, earned industry recognition, launched groundbreaking products, measured...

A Black woman-owned wine brand has secured a sweet victory. Established in 2023, IBest Wines has secured a partnership with American Airlines. The company was launched by Ingrid Best, who carries two decades of experience in the wine and spirits sector from companies such as Diageo, Moët Hennessy, and Bacardi, the company website mentions. She entered the industry as a brand ambassador, assisting in the launch of a small rum brand for Diageo in San Francisco, CA, New York, and Miami, FL, she said during an interview on “Way Up With Angela Yee.” She later rose up the ranks in the aforementioned companies, holding titles that include Regional Marketing Manager for Hennessy (2013-2016), Brand Director for D’USSE (2019-2020), and CE’s EVP, Global Head of Marketing Spirits (2021). Her career milestones include managing two of the largest venture joint spirit partnerships. “I was so fortunate to be exposed to every facet of the business, which typically, in an ambassador role, you aren’t...

The blessings are still pouring in for The Puddery founder, Janel Prator. As AFROTECH™ previously told you, Prator reaped the benefits of the Keith Lee effect after her pudding shop, The Puddery, located in Pearland, TX, went viral in a food review shared on his TikTok platform, which currently boasts 17 million followers, on Nov. 23, 2023. Lee claims Prator had made over 13 posts inviting the foodie guru to her restaurant, which was on the verge of closing. On some days, she recalls only having two customers per day. Lee stated the shop’s strawberry banana pudding was the best he’s had. His review was seen by millions of customers who flocked to support the store. Today, The Puddery is thriving and has since expanded to its second location. Prator refers to Lee’s initial visit as “an opportunity of a lifetime for a business like mine,” according to Blavity. Prator’s blessings are still multiplying. In fact, Keith Lee surprised her with a $50,000 grant in partnership with Toast...

When the New England Patriots inked Stefon Diggs to a four-year, $69 million deal, $25 million of it guaranteed, it didn’t just make headlines; it marked a directional shift. A franchise long defined by systematic precision and conservative spending is finally reaching a new identity: one shaped around adaptability, controlled risk, and cultural recalibration. Betting On Diggs Production In A Post-Prime Window Diggs is 31 years old, and he’s coming off a torn ACL that sidelined him in Week 8 of the 2024 season. And yet, his numbers from those eight games with the Houston Texans weren’t symbolic—they were substantial. According to ESPN, he tallied 47 receptions for 496 yards and three touchdowns, ranking seventh in total receptions at the time and averaging 62.0 yards per game. C.J. Stroud posted a 104 passer rating and a 73% completion rate when targeting him, evidence of Diggs’ continued ability to elevate a quarterback’s efficiency. Even if the explosiveness has dulled slightly,...

Although Wally Amos didn’t set out to build a world-class brand, his creation has stood the test of time, leaving a lasting legacy. The beloved Famous Amos, with its signature bite-sized cookies inspired by Amos’ family recipe, launched in 1975 in a storefront on Los Angeles, CA’s Sunset Boulevard. When the store opened, his son, Shawn, was just seven years old, and he was one of its workers. “He worked in the back, and I worked in the front, and literally the two of us were tearing this place apart, building it, and opening it up. I learned the value of work, of just that all you have at the end of the day is work,” Shawn told AFROTECH™. “He wasn’t looking to create a worldwide brand or be an icon. He just wanted to open up a store selling cookies and make a living. And he really valued the work and took pride in the work.” The store’s launch was made possible through a $25,000 loan from notable entertainers such as Marvin Gaye and Helen Reddy. For years, Wally had been sharing his...

Former Hartbeat CEO and award-winning producer Thai Randolph believes creators need to build a strong foundation in business. The serial entrepreneur, who currently serves as a board member and strategic advisor at Rock The Bells, knows firsthand what it takes to succeed. Randolph co-founded Hartbeat, the multi-platform media company now led by founder and comedian Kevin Hart. Hartbeat was valued at $650 million following a merger she spearheaded in 2022. She made history by leading one of the largest funding rounds ever secured by a Black woman. Beyond this, Randolph’s career encompasses success across content, consumers, and commerce. She has helped Hart, WPP, Publicis, Sony, and Facebook with brand development and revenue. While on the “Black Tech Green Money” podcast hosted by AFROTECH™  Brand Manager Will Lucas, she shared her industry insights on what she believes is a requirement for creators in today’s digital age. Business Acumen Is A Must “I really don’t think you can...

Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. The tech industry has long had an obsession with youth. This is seen in how the industry conducts itself, who investors look to invest in, how people look at hiring in the world of startups, as well as which programs are being targeted by DOGE, and which ones aren’t, as they look to make the government more efficient. Over the last few months, the Department of Government Efficiency has aggressively looked for waste and fraud within the federal government. It started with organizations that do not come to mind for the average American, like the United States Agency For International Development, or USAID, which focuses on deploying aid to foreign countries for a variety of efforts centered around health, disaster aid, and economic development. DOGE came in like a wrecking ball to the organization, and as reported by ABC News in February, 4,080 employees worldwide were placed on leave and an...

Entrepreneur Evan Fay has a new venture launching. In 2024, Fay, a U.S. Air Force veteran and California native with experience in real estate, celebrated the grand opening of his French-inspired coffee shop, Café Noir, in North Detroit, MI. He and his business partner , Asher Van Sickle, opened the shop to “provide a welcoming space for people to connect, socialize, and build community,” the Detroit Metro Times reports. “Yes, we want to offer coffee and really good food but we also want to be community-centric… We just want to offer a space that is inviting and if you need to use it or there’s a private event or whatever, we want to make sure that we’re that space,” Fay said at the time, per the outlet. “We’ve gotten a lot of positive feedback, a lot of people have been very excited about coming to the space and showing support. We’re really thankful to the community in the North End. We’re really excited. We’re here to be consistent and be available for people to come.” View this...