This Founder Created Melanin Moms Media to Connect Women of Color to Brands and Help Drive Revenue
Photo Credit: LaToyia Dennis, founder of Melanin Moms Media
In celebration of Black History Month, marketer and social influencer LaToyia Dennis launched a digital advertising and marketing firm for women of color.
The national boutique firm coined Melanin Moms Media specializes in connecting women of color to brands and events to help drive revenue for those mom bloggers and influencers from marginalized backgrounds. Dennis was inspired to launch the firm after seeing the lack of resources and income opportunities for minority women in the economy.
“Since joining the mom influencer community four years ago, I have met many amazing moms of color with stellar content that are still passed over for campaigns,” said Dennis in a press release. “With my experience in advertising sales, sponsorship activation, event production, and brand engagement, I decided the time was right to start a company that pulled my experience, expertise, and passion together to help moms of color influence the world. My mission is to help moms live a life of purpose, fully engaged, and financially free.”
Dennis has a vast background in fundraising, nonprofit work and brand management, specifically with engaging mothers with brands. She also founded the Motivated Mom Tours and Retreats, a nonprofit that works with minority influencers and bloggers to connect them and share content with more diverse audiences.
With her experiences, Dennis is working to invest in an untapped group of people she feels hold the the future in their hands. Women of color are predicted to be the majority of women in the U.S. by 2060, a Catalyst study states, yet they only make up roughly 10% of management level professionals across the nation. With her experiences, Dennis is working to invest in an untapped group of people she feels hold the the future in their hands.
“We are creating an opportunity for brands to partner specifically with moms of color to influence the world,” said Dennis in a statement. “Melanin Moms Media is holding a space for brands to partner with us to create and implement quality campaigns, captivating digital content, event activation, and brand engagement using moms of color influencers to reach moms of color consumers.”
Mom digital content creators and service providers can register to use the firm’s platform for free.