Taraji P. Henson is knocking out the levels of self-care with her brand TPH.
“When we thought about taking care of self, I wanted to go from scalp to toe,” Henson said, according to WWD. “I always had that vision in mind. We wanted to give spotlight to products at an affordable price, luxurious-looking packaging, and spa-like scents to feel like you’re in a spa.”
She added: “People are a little traumatized after the pandemic, they’re afraid, and they’re not all going to the places they would normally go. We wanted to bring luxurious products to those people, at an affordable price and with an emphasis on self care.”
A prime focus on caring for oneself on a budget has been TPH’s goal since its launch in 2020 under Maesa — a company that incubates beauty products. With the body care collection, customers can expect a price range from $8.97 to $11.97.
The intention of affordability behind Henson’s brand has spurred its elevation in the saturated industry. Hitting the ground running with its launch, TPH was “anticipated to do $20 million at retail in its first year on the market,” according to the outlet.
“We are heading into year three of TPH by Taraji with double-digit growth versus last year, behind the recent expansion of hair care into six new retailers,” said Tara Brown, group chief marketing officer, Maesa. “We are excited to accelerate the growth of the TPH by Taraji brand with entry into the adjacent category of body care.”
The outlet shares that the new body care line, which is for all skin types, as of now features a body wash, creams, oils, butters and bath products, and three candles. All of the products launched exclusively at Walmart on April 10.