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Sterling Coleman Took A Bet And Pivoted From His Sales Manager Role At A Fortune 500 Company And Became Zaxby’s Largest African-American Operator

Sterling Coleman left his role at a Fortune 500 company to become one of the top Zaxby’s franchisees. According to the SJAC Food Groups website, The St. Louis, MO, native’s business prowess was displayed at an early age while living in a single-parent home with three brothers. An article on his Instagram business page states he performed countless tasks for neighbors to earn money , such as cutting grass, pumping gas, and running a paper route and hot dog stand. View this post on Instagram A post shared by SJAC Food Groups (@sjacfoodgroups) Coleman’s entrepreneurial muscle would lead him to Tennessee State University, in Nashville, TN,  at the age of 18. He obtained a bachelor’s degree in business administration and secured a position as a sales manager at a Fortune 500 Company. However, Coleman’s longtime vision wasn’t to work for another company. Instead, he wanted to be his own boss. In 2001, he established SJAC Food Groups, headquartered in Atlanta, GA, “the largest...

Apr 3, 2024