Facebook announced Thursday in a blog post that it is actively curbing anti-vaccine misinformation on its platform. The company said it will be providing its users with “authoritative” information on vaccines. Facebook said it will now remove ads that have vaccine misinformation and repeated violators’ accounts will be disabled. Groups and pages that promote anti-vaxer talking points will be subject to reduced rankings, and removed from suggested content and searches. The policies will also extend to Instagram. Ads and other content that contain vaccine misinformation will not be suggested on the platform’s discover and hashtag pages. Facebook is using studies and research provided by the World Health Organization and the U.S. Centers for Disease Control and Prevention to identify vaccine hoaxes in order to better keep track of misinformation campaigns. “We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations...