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Will Smith Launches New Snapchat Series 'Will From Home'

Self-isolation has been a struggle for many, and megawatt movie star Will Smith is sharing his in-house experience with a new Snapchat series, “Will From Home.” Produced by Westbrook Media, the 12-episode series will feature Smith in his garage as he talks with family, celebrity friends and everyday folks who are practicing social distancing, The Hollywood Reporter exclusively reports. “Will was feeling a lot of pent-up creative energy and was excited to do something with it in a new and different way,” said Sean Mills, Snapchat’s head of original content. At first, Snapchat’s strategy included increased news coverage of the pandemic. However, after the first week of quarantine , users preferred entertainment, “especially humor and comedy.” Will and the Smith family have dominated social media as of late. While the “Bad Boys” franchise lead has pretty much mastered Instagram with expertly produced content, his wife Jada, daughter Willow and mother-in-law Adrienne “Gammy”...

Niki McGloster

Apr 3, 2020