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Hanifa's Anifa Mvuemba Looks For New Ways to Use Tech in Fashion and Shares Advice For Emerging Designers

Congolese designer Anifa Mvuemba staged one of the most groundbreaking runway shows last Spring. Picture it: curve-hugging dresses, waist-cinching tops, and floor-sweeping pants sashaying down an invisible catwalk — but make it 3D. Mvuemba’s futuristic and captivating showcase of the Pink Label Congo collection for her Hanifa brand aired on Instagram and put her on the fashion industry’s radar. Since, Mvuemba’s stunning, sophisticated designs have been worn by stars like Zendaya and Beyoncé, and on fashion magazine covers, including InStyle. Though she hasn’t quite caught up with all the attention she’s received from her first big moment in the fashion spotlight, she’s vigorously working to outdo herself. “There are still so many things lingering from last year,” she says. “My team and I are just starting to breathe again. I’m always challenging myself to elevate my brand and to be a step ahead.” AfroTech caught up with Mvuemba to discuss tech in fashion, advice for emerging...

Niki McGloster

Mar 31, 2021