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Will Smith & Jada Pinkett Smith Tap Three Black Execs For Westbrook Media Company

Black executives in the entertainment industry are steadily climbing the leadership ladder. According to an exclusive from Variety , Westbrook Media —  a digital subsidiary of Westbrook Inc. launched by founders Jada Pinkett Smith, Will Smith, Miguel Melendez, and Ko Yada — has shared that it’s tapped three seasoned executives — Sterling Milan, Jabari Hearn, and Drew Miles — for senior roles at the company. Seasoned producer Sterling Milan joins the company as the full-time head of original content, following his recent stint as an in-house executive producer, showrunning and directing series and specials for Westbrook Media originals. In a statement shared with Variety , Lukas Kaiser — SVP, head of content at Westbrook Media — said: “I’ve been a friend and a fan of Sterling’s for over a decade — and bringing him on to lead the creative side of production on numerous projects over the past few months has been a joy. We’re thrilled to bring him into the Westbrook Media family to help...

Nov 16, 2020

Will Smith Launches New Snapchat Series 'Will From Home'

Self-isolation has been a struggle for many, and megawatt movie star Will Smith is sharing his in-house experience with a new Snapchat series, “Will From Home.” Produced by Westbrook Media, the 12-episode series will feature Smith in his garage as he talks with family, celebrity friends and everyday folks who are practicing social distancing, The Hollywood Reporter exclusively reports. “Will was feeling a lot of pent-up creative energy and was excited to do something with it in a new and different way,” said Sean Mills, Snapchat’s head of original content. At first, Snapchat’s strategy included increased news coverage of the pandemic. However, after the first week of quarantine , users preferred entertainment, “especially humor and comedy.” Will and the Smith family have dominated social media as of late. While the “Bad Boys” franchise lead has pretty much mastered Instagram with expertly produced content, his wife Jada, daughter Willow and mother-in-law Adrienne “Gammy”...

Apr 3, 2020