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Facebook's Newly-Launched Accelerator Program 'We the Culture' is Championing Black Voices & Creators

At the peak of last summer’s Black Lives Matter protests, Facebook stepped up to pledge $200 million toward Black-owned businesses, creators, and communities in an effort to offer substantial support that’s lacked in recent years. Now they’re taking it a step further to cultivate a wide-reaching creative community/accelerator program called “We the Culture” — supported by a $25 million investment. The program aims to amplify the voices of Black content creators and their work to celebrate our influential culture. The new community was created by a passionate team of Black employees at Facebook who are helping Black visionaries share their creations with the world, while also serving as a launching pad for their professional careers. “We The Culture celebrates Black creativity,” co-founder Michelle Mitchell shared with AfroTech. “I’m a Black creative myself — I’m convinced that a part of my desire to create and express is driven by a need to render myself less invisible in a society...

Njera Perkins

Feb 23, 2021