In today’s social media age, there’s power in numbers and this media company was able to leverage its social capital to increase HBCUs’ presence on Instagram’s platform. Watch The Yard — an online media company revolutionizing the Black college experience — reported that they set a goal earlier this year to grow HCBUs social media presence after they published their own research revealing only four were verified, including Spelman College, Morehouse College, Jackson State University, and Saint Philips College. According to Watch the Yard , despite many HBCUs being esteemed institutions, having vibrant campus cultures, and dedicated alumni bases, only 4 percent were verified across Instagram compared to PWIs who have a much higher verification rate. The same week their research was published, Watch The Yard’s founder Jonathan Rabb held a talk at YARDCON to stress the importance of pushing platforms like Instagram to verify HBCUs. Following this, Facebook then partnered with the...