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Walker and Company Acquired By Procter & Gamble

Procter and Gamble has acquired black-owned beauty and grooming startup Walker & Company Brands. Walker & Company Brands gained popularity after releasing beauty products tailored to people of color and the newest acquisition from Procter and Gamble could reflect a desire for the company to bring more inclusive brands and products into the fold. Walker & Company Brands currently makes Bevel, a grooming product geared toward men of color and FORM, a haircare line for women of color. “When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” Walker & Company Brands CEO Tristan Walker said. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision. According to reports, Proctor and Gamble could have paid anywhere between $20 million and $40 million for the company. Here’s more from Recode’s Jason Del Ray. The companies did not disclose...

Arriana McLymore

Dec 12, 2018