Anthony’s new venture may come as no surprise to those who have previously tapped into his YouTube series “What’s in Your Glass?” — foreshadowing his dive into the industry.

After acquiring knowledge of wine and expanding his palette, the entrepreneur felt it was the right time to further explore how wine, sports, and culture intertwine by contributing to the space.

The decision for his brand’s debut release to be Oath of Fidelity Châteauneuf-du-Pape was based on him wanting to educate himself and “really go to a place that was untapped.” Respect, strategy, and disruption are all factors that Anthony is coming into with its launch in the fall.

“My goal is not to rush, and to be here for a long time,” he shared in his cover story with Haute Living. “This is not something that can happen overnight. My goal is to get it right, make as few mistakes as I can, but make mistakes, because that’s how I’ll learn. I know that to start, it’s not going to be perfect. It may work, it may not, but that’s the wine game. My goal is to build a community in the wine space where we can interact with one another. We can talk, we can laugh and joke, we can sell wine, we can drink wine, and taste wine. My goal is to build my house. I’m going to build the Seventh Estate.”

VII(N) – The Seventh Estate

Sign up for our daily Newsletter.