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Nike is back to being the home for Kobe Bryant’s estate. In April 2021, AfroTech reported that the estate had parted ways with the company after an expired deal. The end of the contract put a halt on the longtime relationship that was built with Bryant before his untimely passing the year before. Now, what initially appeared to be a closed door has reopened. ESPN reports Vanessa Bryant and Nike announced that the contractual relationship has restarted with a new long-term deal to further honor the legacy of the late NBA legend and GiGi through producing footwear and apparel. “We’re excited to announce our partnership with Nike is going to continue!” Vanessa wrote via Instagram. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.”
Following the tragic loss of Kobe Bryant and his daughter Gigi, their lives continue to be loved on from around the world. To honor the two, The Mamba & Mambacita Sports Foundation (MMSF) — a 501(c)(3) to further Kobe and Gianna Bryant’s legacies — announced its store launch on Feb. 24 in alignment with the numbers of their basketball jerseys. The merchandise for the limited edition clothing collection was donated by Champion, as well as “100% of the net proceeds will go towards furthering the Foundation’s mission for creating impact for underserved athletes and boys & girls in sports,” according to the Foundation’s Instagram. View this post on Instagram A post shared by Mamba & Mambacita Sports Fdn (@mambamambacitasports) The featured apparel for the launch included an MMSF black pullover hoodie with the Mamba & Mambacita logo and the numbers 2, 8, and 24 on the hood and sleeves in remembrance of Kobe and Gigi’s legacies on the basketball court. TMZ Sports reports that the...
As Kobe Bryant’s life and career continue to be honored through charity initiatives and new brands, Vanessa Bryant is now further ensuring that her late husband’s legacy continues to live on. According to TMZ Sports, Vanessa is reportedly filing to trademark “KB24” to build a sports and entertainment empire for the late Kobe Bryant. The news outlet reports that she submitted documents early October of 2021 to secure the trademark. The late NBA legend’s company, Kobe, Inc., is listed as the applicant of the filing. KB24 will include digital collectible items, websites, training camps, broadcasting platforms, podcasts, TV shows, movies, documentaries, music, sports cards, food/drink containers and t-shirts. As previously reported by AfroTech, Bryant’s estate parted ways with Nike as Vanessa was reportedly displeased with the brand limiting the availability of Kobe’s products during his retirement and after his passing. It also was reported that Bryant himself was going to end it off...
Congratulations are in order for Natalia Bryant! The oldest daughter of the late NBA legend Kobe Bryant is now a high school graduate and will head to her dream school in the fall. Now, a graduate of Sage Hill High School of Newport Coast, California, Natalia was presented with the Sage Hill Compassion Award. “Congratulations Natalia,” wrote her mother, Vanessa Bryant in a post to Instagram. “We will ALL be with you every step of the way.” Vanessa also shared a video from a Sage Hill faculty member on what the compassion award means and the impact of Natalia during her tenure at the school. View this post on Instagram A post shared by Vanessa Bryant ? (@vanessabryant) “No matter what is happening in her own life, she exhibits grace and empathy towards others,” said the Sage Hill employee in the video. ” As a student ambassador, she has been passionate about sharing the Sage Hill experience with prospective and incoming students. She has worked to lift up other young women as a...