Showing 1 results for:

True To Us

by Topic

All results

Digital Platform True To Us Wants To Become The Future For Black And Brown Women In Streetwear Culture

Black women are some of the most innovative playmakers in sneaker culture today. Their contributions have made a global impact through some of the biggest streetwear brands and even their own self-made platforms that have helped pave the way for others. As previously reported by AfroTech, Black women aren’t waiting around for major corporations to offer them opportunities in the streetwear industry anymore. They’re carving out their own spaces and making room for other people in their communities to erase the “boys club” stereotype. And that’s exactly what True To Us founder Jourdan Ash set out to do when she created her forward-thinking online platform. True To Us — which is labeled as “a platform for you to be seen” — strives to center Black and brown women as the foundation of the streetwear and sneaker industries while also extending career opportunties. Like many sneakerheads, Ash got her proper introduction to the culture very early in her youth, even as early as the day she...

Njera Perkins

Jun 11, 2021