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Walmart Partners With Tribeca to Turn Store Parking Lots Into Drive-In Theaters

The current pandemic is changing the future across all industries, and many companies are now making efforts to pivot to more tech-savvy innovations to maintain their business. Walmart announced that they’ll be transforming 160 of its U.S. store parking lots into drive-in movie theaters by using their existing real estate to revive a classic way to view movies, according to Slash Gear . Starting in August at select Walmart stores, we’re partnering with @Tribeca and rolling out the red carpet for drive-in movie premieres, complete with car-side 🍿and 🥤service. Stay tuned for more details. See you at the movies! — Walmart (@Walmart) July 1, 2020 The innovative idea was announced via a special website where Walmart broke the news. The new pivot is scheduled to begin next month in partnership with Tribeca Enterprises — the Robert De Niro-backed media company — to program the films, according to Walmart, which will continue to encourage...

Jul 2, 2020