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Toy Company Healthy Roots Dolls Raises $1M Seed to Represent the Beauty of Diversity and Representation

Toy company Healthy Roots Dolls established itself as a brand creating representation for all children with their line of products. Now it’s raised a $1 million seed round to expand on its offerings and continue to spread the beauty of diversity. The seed funding round was led by Backstage Capital, and accompanied by other investment groups such as Lightship Capital, Broadway Angels, Alpha Bridge, The Community Fund, Sequoia Scout as well as a group of individuals, including Sahil Lavingia. To date, Healthy Roots Dolls has raised a total of $1.5 million, which includes funds from grants, pitch competitions, accelerator programs and crowdfunding, according to founder Yelitsa Jean-Charles. During an interview with Crunchbase News, Brittany Davis — a principal at Backstage Capital — shared that she initially met Jean-Charles during her firm’s Backstage Accelerator program and was one of Healthy Roots Dolls’ first investors. “We’ve seen her since Day One be heads down and focused on the...

Njera Perkins

Feb 18, 2021