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Drake's Co-Sign on a Viral Video Boosts Donations to This African Organization

Social media is slowly but surely making the world a better place. Who knew a simple share of a viral Instagram video could pour hundreds of dollars in donations to an African organization. Drake’s latest single , “Tootsie Slide,” was slated to be the next viral sensation perfect for TikTok influencers to record videos to way before its release and has now set a new record on the platform, according to REVOLT TV . On Friday (April 17), sponsored kids from Masaka Kids Africana — a nonprofit that provides Ugandan children with shelter, food, clothing, education, and medical care — posted a video showing off their dance moves to Drake’s hit song. View this post on Instagram A post shared by Masaka Kids Africana (@masakakidsafricana) Drake caught wind of the video and shared it on his Instagram Story to his 65 million followers. Masaka Kids Africana founder, Suuna Hassan, told TMZ the kids cried “tears of joy” after finding out they got Drake’s stamp of approval. Hassan also shared with...

Njera Perkins

Apr 23, 2020

How the Drake Effect Led to His Seventh Total Billboard Chart-Topper

As Drake scores his seventh total chart-topper on the Billboard Hot 100 songs chart with “Toosie Slide,” landing at the top, he has now become the first male artist — and second overall — to debut three songs at No. 1. However, many critics and fans wonder how Drake manages to be successful with overexposure. Drake is one of the few rap stars left of the blog era of rap , which leaves him in a unique position to effortlessly navigate through incessant waves of the internet, particularly social media. This double audience, at its core, loves both hip hop and social media trends. He understands this and has used it to his advantage throughout his entire career. He went from releasing singles via his blog like the rollout of his sophomore album, “Take Care,” to creating his own music festival (OVO Festival). He then started releasing diss tracks through multiple social media platforms , all while fulfilling the traditional roles of an artist signed to a major label. His new single...

NiLaja Hill

Apr 15, 2020