The launch of TikTok in 2016 rewrote the entertainment industry due to its cultural impact bolstered by viral dance challenges, the rise of the new celebrity, and highly engaging micro-video content. Since its debut, the application has garnered over two billion users globally and has become an important marketing tool for music industry hopefuls and professionals who hope their music gains traction with users. Hits such as Drake’s “Toosie Slide” and record-breaking “Old Town Road” by Lil Nas X, received millions of streams that can be attributed to the content created by TikTok users.