2 Chainz is on the mission to help bring in a new wave of Krystal’s supporters. At the start of the year, the rapper was tapped as the Head of Creative Marketing for the fast-food chain, as previously reported by AfroTech. Under the role, the Atlanta native aims to be a part of the resurgence of the restaurant he loved growing up. In the announcement of the collaboration, it detailed that 2 Chainz and his team would put Krystal in the spotlight and grow by launching new platforms and partnerships, a custom co-branded Krystal restaurant, a “Luxe Line” of premium food, and NFTs.
Sep 16, 2022
Looks like 2 Chainz will be adding a new title under his belt. According to a press release, the multihyphenate will become the Head of Creative Marketing for fast-food chain Krystal. For 2 Chainz, who grew up enjoying music and Krystal’s delicious sliders and shakes, the rapper looks forward to putting the southern jewel on the map for many more. “As someone who grew up in the South and understands Krystal’s place in culture and community, 2 Chainz is a perfect partner for adding to and amplifying our brand message,” said Thomas Stager, President of Krystal Restaurants, according to a press release. “There is an authenticity in this relationship that reflects our own deep pride in and commitment to the brand and our communities, and we know 2 Chainz has his own equally deep personal connections to Krystal. Together, we will bring the feeling and flavor of Krystal to as many new fans as possible.”
Jan 28, 2022