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Lena Waithe Partners With The North Face to Diversify the Outdoors For Communities of Color

For many people this year, nature and the outdoors have provided the perfect escape from all that has happened in the wake of the coronavirus pandemic. However, many people of color still consider it a dangerous space to navigate considering the limitations that exist outdoors based on our race. In an effort to combat this belief, apparel brand The North Face has set a goal to address the lack of diversity in outdoor spaces for people of color, and so it has enlisted the help of Emmy Award-winning screenwriter and producer, Lena Waithe, and director, Jimmy Chin, to launch a new global initiative. According to The Cut, the “Reset Normal” campaign has pledged a total of $7 million toward diversifying the outdoors through the Explore Fund Council — a global fellowship program that will ultimately encourage people of color around the world to reset their “normal” lives through the power of outdoor exploration during this...

Oct 27, 2020

The North Face Becomes the First Big Brand to Answer NAACP's Call to 'Defund Facebook'

Civil rights groups have made a call to “defund Facebook ,” and The North Face has answered. On Friday, June 19, the major apparel brand announced that it will no longer buy Facebook ads in support of Black organizations, AdAge reports . “We’re In. We’re Out,” the brand tweeted in response to the NAACP’s statement on Facebook’s complacency “in the spread of misinformation, despite the irreversible damage to our democracy.” “This includes all Facebook owned properties,” they later added in a reply . We’re in. We’re Out @Facebook #StopHateForProfit Learn more: — The North Face (@thenorthface) June 19, 2020 Last week, civil rights groups launched the “StopHateforProfit” campaign , a call for major advertisers to “pause” Facebook ad campaigns during July. The movement is a response to the Mark Zuckerberg -led platform making little effort to reduce racist and violent content. The groups involved include the Anti-Defamation League, the...

Jun 22, 2020