The late Nipsey Hussle continues to build his legacy by launching The Marathon Lion NFT Collection, an expansion of clothing brand The Marathon Clothing (TMC).

“The Marathon Continues” is more than just a slogan for late rapper Nipsey Hussle, whose life was tragically cut short in March 2019. Since his passing, the rapper/entrepreneur has posthumously been at the forefront of multiple business and brand deals in the fashion , film , and tech space. Now, with the help of friends, colleagues, and his elder brother, Samiel “Blacc Sam” Asghedom, another vision of Nipsey’s is coming to fruition. On June 18, The Marathon (Collective), a premier THC and CBD retail store, is set to officially open its doors at 7011 Canoga Ave. in Los Angeles, CA. Legally breaking into the cannabis business has long been a dream of Nipsey Hussle’s and his loved ones have made it their mission to see it through. Photo Credit: Ann Marie Clark “This is something we always spoke about,” says Samiel Asghedom. “Nipsey, Fatts, Adam, and I had a goal to get a legitimately licensed store and have our brand in other stores across the state. We’re so honored to be able to...

A year ago today (Mar. 31), Crenshaw-bred rapper Nipsey Hussle, born Ermias Asghedom, was gunned down in the parking lot of his Marathon Clothing retail store. The Los Angeles shopping plaza, owned by Hussle, was not only a symbol for the Grammy award-nominated emcee’s rise, but it was also an emblem of his love for his neighborhood and motivation toward increased economic growth in the Black community. By age 33, the prolific artist and businessman made historic and unprecedented strides toward success. In 2013, the All Money In record label founder launched the Proud 2 Pay campaign to promote his $100 mixtape, “Crenshaw.” In 2017, he collaborated with tech innovator Iddris Sandu to establish The Marathon Clothing flagship as an app-driven “smart store” to offer his fans exclusive content and products. By February 2018, Hussle co-founded Vector90 , a co-working space and STEM education incubator to promote intellectual discovery and diversity in tech. In addition, Nipsey Hussle...