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Teremana Tequila

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Dwayne Johnson's Teremana Tequila Brand Makes History With Record-Breaking First Year Sales

From sports and entertainment to the business world, Dwayne “The Rock” Johnson has proven to be successful no matter what realm he ventures into. This time he’s dominating in the spirits world with recording-breaking sales for his Teremana Tequila brand, which is on pace to move more than 300,000 nine-liter cases in its first year, according to Forbes.   View this post on Instagram   A post shared by therock (@therock) While this is a phenomenal feat for the spirits industry, Johnson told Forbes this is just the beginning for the brand. “Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success,” he said to the publication. “But we also recognize there’s so much more work to be done. We’re building a mana fueled legacy brand and I’m in it for the long term.” Unlike other celebrity-led brands, Johnson is more than a face attached to a bottle. He’s been intimately involved in the curation of the project...

Njera Perkins

Dec 9, 2020