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How Sirius XM Radio Host Swaggy Sie Used Tech and Broadcasting to Build Her Brand

In light of Women’s History Month, it’s important we uplift and amplify women in media who are acting as today’s leaders of innovation and change. For Sirius XM radio host Sienna Garraway — better known as Swaggy Sie — she’s used her expertise as a media personality and content creator to propel herself into being a tastemaker for our culture. With the help of both technology and her skills in broadcasting, she’s been able to build a successful brand around herself. Swaggy Sie — a native of Brooklyn, NY — got her start in the media world as a college student interning at Sirius XM under entities such as Shade 45, Ed Lover, Sway Calloway and more. “Those entities really molded me into a person that could understand radio – the background of it, the programming side, and really gave me my foundation of media and broadcasting at such a young age,” she tells AfroTech.   View this post on Instagram   A post shared by Swaggy Sie (@swaggysie) “One of my first mentors DJ S Whit was very...

Njera Perkins

Mar 11, 2021