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Strong Black Lead
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Black lives matter, as does the onscreen stories that detail the Black experience. To highlight Black storytelling, Netflix has carefully curated TV shows and films that directly depict “the complex and layered stories about racial injustice and Blackness in America.” The “More Than A Moment” catalog will include Ava DuVernay’s “13th” and “When They See Us,” “Mudbound,” “Orange Is The New Black,” and Oscar-winner “Moonlight,” reports Deadline . Spike Lee’s new film, “Da 5 Bloods,” set for release this Friday, June 12, will also be among the titles. Strong Black Lead, the content arm of the streaming giant that focuses solely on its Black audience, tweeted the announcement on Wednesday. When you log onto Netflix today, you will see a carefully curated list of titles that only begin to tell the complex and layered stories about racial injustice and Blackness in America. https://t.co/g8PtVdwYLU pic.twitter.com/DjLWnEcp30 — Strong Black Lead (@strongblacklead) June 10, 2020 Netflix UK &...
A recent Cowen Insights report showed that Netflix is a mainstay in many homes. 39 percent of people surveyed ages 18-34 cited Netflix as the service they use most often to view video content on TV. Only 17 percent named Google’s YouTube as their top service. Amazon Prime video trailed with 3 percent, and traditional basic cable was preferred by just 13 percent of respondents. The insights from the report on CultureBanx shows that content with diverse storylines such as predominately black casts or displays of black identity gets an increase in viewership by non-black audiences as well. And by tapping into younger, more diverse audiences, Netflix is outperforming the competition. Netflix’s initiatives such as ‘Strong Black Lead’ on Facebook and Twitter are having a positive impact on viewership through social engagement and campaigns such as the star-studded “A Great Day In Hollywood” campaign , which was modeled after the iconic “A Great Day In Harlem” image. Netflix’s 125 million...