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Aaliyah’s legacy will forever be cemented into the culture, but a new collection honors the late singer for both her exceptional talents and the love she had for Detroit, MI, just in time for International Women’s Day. According to Complex, KITH has released an exclusive line of apparel featuring photos of the “Rock The Boat” singer that have never been seen by the public before thanks to a partnership with her estate and photographer Robert Whitman. The collection is a personal one for KITH founder, Ronnie Fieg, who has been a fan of the New York-born, Detroit-raised singer. Her impact continues to touch the lives of generations of fans both past and present. It might even attract even more fans debuting just months following reports previously made by AfroTech about the long journey to clearing the musician’s catalog for streaming services.
Supreme announced a new creative director to oversee and lead its innovative vision for streetwear fashion in the right direction. The clothing brand has appointed Tremaine Emory — the founder of Denim Tears — for the role, in what Business of Fashion is calling its “first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020.” Under his position, Emory will work with Supreme founder James Jebbia and the duo, as well as the design team, to keep streetwear front and center of the brand. “It’s a good move for Supreme,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ. “When VF acquired the brand both parties promised the basic infrastructure, core team, and method of working would remain the same, so it’s good to see James sticking to his guns and bringing on board a close friend of the brand who gets it, rather than a corporate hire who doesn’t.” He continued: “Everything James Jebbia does is so carefully considered and this...
Black women are some of the most innovative playmakers in sneaker culture today. Their contributions have made a global impact through some of the biggest streetwear brands and even their own self-made platforms that have helped pave the way for others. As previously reported by AfroTech, Black women aren’t waiting around for major corporations to offer them opportunities in the streetwear industry anymore. They’re carving out their own spaces and making room for other people in their communities to erase the “boys club” stereotype. And that’s exactly what True To Us founder Jourdan Ash set out to do when she created her forward-thinking online platform. True To Us — which is labeled as “a platform for you to be seen” — strives to center Black and brown women as the foundation of the streetwear and sneaker industries while also extending career opportunties. Like many sneakerheads, Ash got her proper introduction to the culture very early in her youth, even as early as the day she...
Latosha Stone makes it known that Black girls (have and will always) skateboard. Launched in 2013, Proper Gnar is the first Black woman-owned skateboard and streetwear company reports Black Enterprise . Inspired by Stone’s unique style, the lifestyle brand offers a variety of brightly colored apparel and accessories, including boards splashed with alternative artwork. View this post on Instagram A post shared by Proper Gnar (@propergnar) As of late, Proper Gnar has gained a massive amount of attention thanks to Beyoncé. The superstar musician featured the brand on Juneteenth in her Black Parade , a digital directory of Black-owned businesses . In addition, the brand is featured on HBO’s “Betty,” a show about a group of BIPOC skater girls navigating life as young adults. “I’m an artist, and I set out to create hand-drawn designs and bold statement pieces that aren’t just things to wear or ride on, they’re works of my art,” Stone wrote on the site’s About page. “Also, very few women...