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Black Consumers, Get Paid for Your Data With 'Clture'

Ask anyone with sense: Black people are the culture and it’s our greatest currency. It’s a well-known fact — from TikTok dance influencers to chart-topping musicians — Black people drive every aspect of what’s trendy and marketable. As a result, companies generate millions on what the Black community deems cool. With Streamlytics — an L.A. startup founded by Angela Benton — Black consumers can now own and get paid for their online activity with “ Clture ,” a new data-driven enterprise. According to The Grio , actress and producer Issa Rae announced the new venture recently on Instagram. Accompanied by a video featuring popular social media personalities over the years, including Kayla Newman, Rae emphasized the value of Black data. “Our data is valuable, and @clturecapital was created for us to own it,” she wrote. https://www.instagram.com/p/B_XjjVyD1Gd/ Rae, who will operate as an owner within the company, invested in Benton’s tech company last September. “Her pioneering work as...

Niki McGloster

Apr 28, 2020