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Los Angeles STAPLES Center To Be Renamed Crypto.com In A Reported $700M Deal

The famed STAPLES Center in Downtown Los Angeles, CA — home to the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks — is taking on a new face. The historic sports and entertainment center, which has over 20,000 seats, will be renamed Crypto.com Arena on Dec. 25, 2021, according to arena owner AEG, ESPN reports. The Singapore-based cryptocurrency brokerage will pay $700 million over the next 20 years to AEG, the management company for the building. “This partnership is about the future,” AEG President Dan Beckerman said in a statement, according to the Washington Post. “AEG and Crypto.com not only share a vision about innovation and the future of sports and entertainment, but we also have a shared commitment to our communities where we work and live.” Founded in 2016, Crypto.com is a cryptocurrency platform with reportedly over 10 million users worldwide. Since its inception, it has bolstered its efforts to expand throughout the sports industry landing impressive...

Samantha Dorisca

Nov 17, 2021