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Quality Control Media Holdings Invests In SoundCloud As A Part Of Join Venture To Propel Emerging Artists

Quality Control (QC) is making moves. In a new partnership, Variety reports that SoundCloud will join forces with Solid Foundation, “the management and creative services arm of QC Media Holdings.” As a part of the partnership, too, Quality Control Media Holdings — founded by Quality Control Music founders Kevin “Coach K” Lee and Pierre “P” Thomas —  have also made an investment in SoundCloud. “Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip-hop acts of our time,” said Eliah Seton, president of SoundCloud, according to Variety. “With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P.” Quality Control will work alongside Soundcloud to invest in rising artists and help propel their careers by providing them with what they need to thrive. “With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of...

Feb 22, 2022