For years, the historical notion around Black people and snow has been the consensus that we don’t ski. Thanks to London-based ski travel company Mount Noire, the startup is working to bring more Black representation to the slopes. Following trips with some of her close college friends and avid skiers — Tobi Adegboye, Wenona Barnieh, Blessing Ekairia, Simisola Oke, and Adeola Omotade — Oke and her group bonded over the relatable experiences of the many stares from others while on the ski slopes. After a ski trip to Chamonix, France back in 2018, Adegboye recalled being asked, “What are you girls doing here, I didn’t know Black people skied?” “It is very common while traveling as a Black person to be asked to pose in a photograph with strangers,” she explained to Condé Nast Traveler. “That happened a few times on the slopes.” Their love for travel encouraged Adegboye, Oke and their friends to create Mount Noire — a boutique winter sport travel agency — in December 2019 with a mission...