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Serena Williams Jewelry

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Serena Williams Extends Support to the Opportunity Fund to Help Black Small Business-Owners

Tennis icon and business-owner Serena Williams has pledged her support for the Opportunity Fund by committing to donate a portion of the proceeds from her Serena Williams Jewelry Unstoppable collection to benefit its Small Business Relief Fund — which directly supports Black small-business owners. A press release reports that Williams will continue this commitment through the month of February. “This February, we’re honoring Black History Month by donating a portion of proceeds from every purchase to Opportunity Fund’s Small Business Relief Fund that provides support directly to Black small-business owners,” an Instagram caption reads. As the nation’s leading nonprofit business lender, the Opportunity Fund has made it its mission to support “diverse, resilient entrepreneurs through these challenging times.” By offering up microloans to Black small business-owners, the Opportunity Fund is able to help build their credit and grow.   View this post on Instagram   A post shared by...

Njera Perkins

Feb 16, 2021

Serena Williams Commits Jewelry Line Proceeds to Black-Owned Small Businesses

Serena Williams has committed to assisting Black-owned businesses , NewsOne reports . In a joint effort with the Opportunity Fund, the Olympic athlete will donate 100 percent of proceeds from her jewelry line’s UNSTOPPABLE capsule collection to Opportunity Fund’s Small Business Relief Fund . “I am so excited about the @serenawilliamsjewelry UNSTOPPABLE capsule collection,” she announced on Instagram. “It represents serenity and unity, and is a reminder that your optimism and strength are unstoppable ❤️ Now through August 5th, we’re donating all net proceeds from the Unstoppable Collection to the Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small-business owners.” View this post on Instagram A post shared by Serena Williams (@serenawilliams) The UNSTOPPABLE collection includes a sterling silver necklace and bracelet. Both feature a diamond and signature S logo for a polished, sophisticated look. “No matter how much good we do there is always so...

Niki McGloster

Jul 20, 2020