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Sephora Accelerate

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For the First Time Ever, Sephora's Accelerate Cohort is Made Up Exclusively of Founders of Color

Last year, Sephora committed a 15 percent pledge alongside founder Aurora James in an effort to show their support for Black-owned beauty brands on the market. Now the beauty retailer is recommitting its vow to honor these brands be reintroducing its 2021 Accelerate incubator program with a renewed focus, which for the first time ever features a cohort comprised exclusively of founders of color, a press release shares. Now in the program’s sixth year, Sephora is dedicated to evolving its business incubator  — which previously focused on cultivating an international community of female beauty founders while supporting the launch of more than 50 women-owned brands — to reflect its recent commitment of increasing Black and people of color representation on Sephora store shelves. “Last year, we made a commitment to dedicate fifteen percent of Sephora’s assortment to Black-owned brands, and we quickly realized the role that our Accelerate program could play in not only helping us to...

Njera Perkins

Feb 10, 2021

3 Black Beauty Founders Selected for Sephora Women's Business Accelerator

Sephora is not just the beauty mecca where women go to spend their money shamelessly on Fenty Beauty and Pat McGrath. The personal care retailer is also responsible for helping to accelerate Black beauty founders’ innovative ideas through Sephora Accelerate. Sephora Accelerate is a six-month program designed to build a community of forward-thinking businesswomen. The commitment begins with a one-week boot camp, then the founders experience a series of mentoring sessions and business challenges. The entire initiative culminates into Demo Day, where participants present their company to gain investments. This year, Sephora Accelerate has selected 13 founders for the 2020 cohort , including women from Australia, Brazil, Canada, China, Mexico, Singapore, Germany, the U.S., and the U.K. Among those selected to participate in the accelerator are Kymberlee Hill, a co-founder of Curl IQ; Helena Mendes, founder of Mawena; and Dawn Myers, founder of THE MOST. To date, the accelerator has...

Niki McGloster

Mar 11, 2020