When we think of iconic fashion and lifestyle brands from the 90s and early 2000s, Sean “Diddy” Combs’ Sean John — founded in 1998 — is one that instantly comes to mind. Sean John was a massive success in its time, but once it was out of its prime, the clothing line fell into bankruptcy. Now, the business mogul is seeking to buy its assets with a $3.3 million bid to bring the brand back to life, Bloomberg reports.