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This Black CEO Launched a Haircare Line Then Secured a Deal With Target

It’s clear the beauty industry needs some work on diversifying the space, but thanks to Black entrepreneurs like Sherrel Sampson, the industry is seeing a shift occur as more Black women strive to shake things up. Sampson is the founder and CEO of Canviiy , a haircare company dedicated to providing holistic products to promote healthy scalp care. Through her company, Sampson has made her products a go-to hair resolution for everyone. Believe it or not, the idea for Canviiy stemmed from Sampson’s own experience with itchy scalp issues. After an unbearable encounter following a hair braiding appointment, Sampson searched for any and every way to relieve her scalp. “I called my stylist and asked what could I do for my scalp,” shared Sampson. “In that moment, I said ‘Yes, there are scalp oils and products that exist, but the question is are they really effective?'” This same question prompted Sampson to hunt for answers and in her research she discovered other people who also had scalp...

Apr 9, 2020