Russell Westbrook is not letting up on his quest to become a billionaire.

Russel Westbrook is expanding his portfolio to reach the digital advertising arena. According to a press release, the NBA star and entrepreneur has launched Russell Westbrook Enterprises’ new digital media division, RW Digital. The sector will have specific programmatic solutions empowering brands to reach diverse audiences and owned and operated minority publishers. “With RW Digital, my mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions. Current multicultural advertising lacks marketplace knowledge and a deeper understanding of cultural nuances. Our platform also partners with brands to drive social impact to important social causes,” said Russell Westbrook, according to a press release. “Empowering underserved communities is my passion. With this venture, I can make an impact on a global scale.”

Russell Westbrook may not be the richest star in the National Basketball Association (NBA) — but he’s certainly up there. As AfroTech previously reported, Westbrook was one of the top-paid players in the NBA for the 2021-2022 season. He made more than $44 million just for his work on the court alone. But that’s nothing compared to the money he’s making due to the variety of wise business moves he’s been making as of late. Russell Westbrook has been investing in everything from Varo Bank to car dealerships. He even has some great real estate deals under his belt. And all of this is a great way to re-invest the money he’s made in his NBA career, which is actually one of the richest NBA deals ever made in terms of value in history. And, like many successful NBA players, Russell Westbrook even has his own signature shoe line with the Jordan Brand at Nike. “The nine-time All-Star extended his deal with Nike’s Jordan brand in 2017 for another ten years, and in 2018 received his first...

NBA player Bam Adebayo of the Miami Heat just gave these local Miami students the upgrade of a lifetime by surprising them with digital learning tools, Newsone reports. After teaming up with AT&T and Connected Nation, a nonprofit with a commitment to bridging broadband and digital technology gaps throughout the country, Adebayo was able to provide the after-school program with digital devices and hotspots for the next school year. The efforts will help the students further their learning both at the center and from the comfort of their homes. This comes as a part of AT&T’s $2 billion commitment over the next 3 years to address the digital divide. Oxford defines the digital divide as “the gulf between those who have ready access to computers and the internet and those who do not.” “For so many students, our nation’s schools and nonprofit organizations are their only source for social connections and resources for remote learning that have become so vital for future success,” said...

NBA legend-turned-financial powerhouse Russell Westbrook doesn’t seem to be slowing down anytime soon. Just last week, it was announced that he was joining Varo Bank’s advisory board. Now, he’s adding another arrow to his financial quiver. In a press release announcement, it was revealed that the Washington Wizards point guard has joined forces with Acrisure — the top 10 global insurance broker — to form Evolution Advisors, LLC, in a joint venture. Westbrook, who is a founding partner of this new venture, will be focused on providing greater access to insurance products and financial services to minority-owned enterprises, including Minority Business Enterprise (MBE) certified businesses. “Access to insurance is crucial to the success of any business,” said Russell Westbrook, in the press release announcement. “Unfortunately, minority-owned businesses don’t always have the same opportunities as everyone else, so I am thrilled to partner with Acrisure on this endeavor where we can...

As we prepare to wrap up the holiday season, it’s a joy to see celebs continuing to give back. With the digital divide still being a major issue now elevated due to the global pandemic, it’s imperative that students have access to the resources that they need particularly with schools pivoting to only online instruction. Marlon Wayans is ensuring that this happens having recently donated computers to children in Harlem, reports NewsOne. “Brought a bunch of computers for Harlem kids in NYC,” wrote the comedian in an Instagram post. “Using my hard work to build other roses from concrete. Go be great…know somebody cares…ME! Invest in your communities that watch you buy could help buy kids a future. #tanikabean love you! Your passion made me passionately give. Invest in your communities, they need us.”   View this post on Instagram   A post shared by Marlon Wayans (@marlonwayans) Pew Research Center reports that 59 percent of parents with lower incomes fear their children will face...