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Run The Jewels Teams Up With Black-Owned Breweries To Champion Diversity In The Industry

Hip-Hop’s Run The Jewels, comprised of Killer Mike and El-P, are making entrepreneurial moves as a duo with their new craft beer. Run The Jewels’ three new beer collaborations is a partnership with Black-owned breweries including Proximity Brewing, Spaceway Brewing and Green Bench Brewing Co., to expand their brand. View this post on Instagram A post shared by Run The Jewels (@runthejewels) The group is currently collaborating with over 20 breweries from all over the world to create their quality beer. Their first ale “Stay Gold” started their track record off at a solid ranking as it was voted 2017’s “IPA of the Year” by Draft Magazine. According to Pitchfork, each beer — “Never Look Back,” “All Due Respect” and “Blockbuster Night Pt.1” — are named after Run The Jewels’ songs. Plus, partial proceeds from “Never Look Back” will go to Beer Kulture — a nonprofit working to increase diversity, equity and inclusion in the craft beer industry. In addition, partial proceeds from “All Due...

Ngozi Nwanji

Aug 27, 2021