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Like Husband, Like Wife: Meka Knepley, Developer And Wife Of A Fortnite Creator, Launches Her Own Social Shopping App ReUp

While developer Meka Knepley is married to Pete Knepley, Principal Programmer at Epic Games — one of the creators of Fortnite Battle Royale — she set out on her own, looking for a way to improve the world during the height of the pandemic. As the world witnessed massive shutdowns disproportionately impacting small businesses, Knepley conjured an idea to develop a frictionless shopping experience to connect consumers with businesses. ReUp is a byproduct of Knepley’s efforts and the platform welcomes brands and shoppers to join its growing community. “I was talking to my friends, like ‘How can I make the difference?’ Some of my friends were like, ‘I’m going to go on protest’… ‘I’m going to write a paper about it’…and with me, I was like ‘I need to help people.’ ‘How can I help the community?’ And then I felt like, you can’t get to Maslow’s Hierarchy if you’re still worried about your job. So, if we can get you to a higher platform where you have your own business and you’re...

Samantha Dorisca

Aug 31, 2022